Things I'm Passionate About
articles, ideas, thoughts and comments about the entertainment industryFor the first time in history, thanks to digital and social media tools creators can “own their audience”. The success of their work is not dependable on the marketing skills of a distributor, network or sales agent. Using the right audience development strategies, writers, creators and producers can build a fan base to increase awareness of their project from early stages of development to the premiere of their work, whatever a film, tv show, book or videogame.
Editing a Boxing Movie on FCPX: An Updated Journey
So just how efficient can Final Cut Pro X be in feature film post production? Find out from the story of the post production process of Gabriel, a new film from Portuguese Director Nuno Bernardo. A few years ago, I wrote an article for FCP.CO talking about my...
How can broadcasters use Esports to bring Millennials back to TV?
Esports, or professional competitive video gaming, has surged in popularity in the past few years, inspired by images of Korean arenas packed with thousands of fans cheering for teenagers playing video games in front of computer screens, creating the same atmosphere...
Story Design for a Multi-platform Audience
From beginning to end, a transmedia story should be a social phenomenon, one which draws people together and unifies them through shared experiences. At present, the industry is obsessed with creating toys and applications which are too exclusive. They do not address...
Using powerful Stories to Develop Online Communities
Audiences and consumers are now fully multi-platform. They consume and demand interactive and deep experiences, strong characters, brands and a plot that can be expanded on different media. But creating an engaging experience and build a loyal fan base it's not an...
Editing Comedy on FCPX: A troubled journey
My story with Final Cut Pro X is very similar to many other directors and editors that bought it when it came out and couldn’t understand how it worked. Why, Apple, WHY?! So, after a few (not that many) hours, FCPX went to the app cemetery, the place where installed...
Social Storytelling: Not all Fans are born equal!
Even though there are broad stroke components that you can point to that describe successful transmedia properties, there is no definitive formula of, say, three parts narrative divided by three digital platforms and multiplied by two parts social media, which will...
How to build an exciting and convincing transmedia storyworld
A way to ensure that your new script or story is transmedia friendly, is a strong transmedia storyworld and will support integrative narratives across multiple platforms, is to check the richness and attractiveness of the world where your story is set. It’s essential...
How to use Transmedia to launch a Movie Franchise
Transmedia is a buzzword that the film industry has used quite a lot in the last couple of years, from independent movies that have a companion web site and a Facebook Fan page, to the multi-million dollar interactive experience that involve games, web sites and live...
Transmedia Storytelling is a social experience
One of the defining moments of my early career as a writer-producer occurred in 2001 when I was working on a collaborative primetime series with Portugal’s TV Cabo and Microsoft. At the time, Microsoft was exploring the technical feasibility of interactive television...