Things I'm Passionate About

articles, ideas, thoughts and comments about the entertainment industry

For the first time in history, thanks to digital and social media tools creators can “own their audience”. The success of their work is not dependable on the marketing skills of a distributor, network or sales agent. Using the right audience development strategies, writers, creators and producers can build a fan base to increase awareness of their project from early stages of development to the premiere of their work, whatever a film, tv show, book or videogame.

Story Design for a Multi-platform Audience

Story Design for a Multi-platform Audience

From beginning to end, a transmedia story should be a social phenomenon, one which draws people together and unifies them through shared experiences. At present, the industry is obsessed with creating toys and applications which are too exclusive. They do not address...

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Editing Comedy on FCPX: A troubled journey

Editing Comedy on FCPX: A troubled journey

My story with Final Cut Pro X is very similar to many other directors and editors that bought it when it came out and couldn’t understand how it worked. Why, Apple, WHY?! So, after a few (not that many) hours, FCPX went to the app cemetery, the place where installed...

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